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The Routledge companion to marketing history

Jones, D. G. Brian (ed.); Tadajewski, Mark (ed.) - 2016

Persistent link: https://www.econbiz.de/10011430271

Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice

Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536

Persistent link: https://www.econbiz.de/10011608006

Hyper-power, the marketing concept and consumer as "boss"

Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531

Persistent link: https://www.econbiz.de/10011645960

Foundations of marketing thought : the influence of the German historical school

Jones, D. G. Brian; Tadajewski, Mark - 2018 - First published

"The study and teaching of marketing as a university subject is widely acknowledged to have originated in America during the early 20th century and to have emerged as an applied branch of economics. This book tells a different story describing the influence of the German historical school on...