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Cross-cultural buyer behavior

Taylor, Charles Raymond (contributor); … - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003444215

Does DTC advertising provide information or create market power? Evidence from the US and New Zealand

Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007

Persistent link: https://www.econbiz.de/10003478095

Special issue on advertising regulation and self-regulation

Taylor, Charles Raymond (contributor) - 2009

Persistent link: https://www.econbiz.de/10003931071

Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value

Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011

Persistent link: https://www.econbiz.de/10009377921

Theory advancement in international advertising : drawing on theories from strategic management and international business

Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012

Persistent link: https://www.econbiz.de/10009524183

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...

Persistent link: https://www.econbiz.de/10009627291

Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 197-202

Persistent link: https://www.econbiz.de/10010362930

Editorial: On the economic effects of advertising : evidence that advertising

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 339-342

Persistent link: https://www.econbiz.de/10009789462

A call for more research on "green" or environmental advertising : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575

Persistent link: https://www.econbiz.de/10011547644

Editorial : the London Olympics 2012 : what advertisers should watch

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 459-464

Persistent link: https://www.econbiz.de/10009581826