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Cross-cultural buyer behavior

Taylor, Charles Raymond (contributor); … - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003444215

Does DTC advertising provide information or create market power? Evidence from the US and New Zealand

Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007

Persistent link: https://www.econbiz.de/10003478095

Special issue on advertising regulation and self-regulation

Taylor, Charles Raymond (contributor) - 2009

Persistent link: https://www.econbiz.de/10003931071

Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value

Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011

Persistent link: https://www.econbiz.de/10009377921

Theory advancement in international advertising : drawing on theories from strategic management and international business

Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012

Persistent link: https://www.econbiz.de/10009524183

New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in … have an interest in international advertising research as well as international advertising practitioners …Introduction: new directions in international advertising research / Charles R. Taylor -- Achieving reliable and valid …

Persistent link: https://www.econbiz.de/10009627291

Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 197-202

Persistent link: https://www.econbiz.de/10010362930

Editorial: On the economic effects of advertising : evidence that advertising

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 339-342

Persistent link: https://www.econbiz.de/10009789462

A call for more research on "green" or environmental advertising : editorial

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 573-575

Persistent link: https://www.econbiz.de/10011547644

Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects

Raithel, Sascha; Taylor, Charles Raymond; Hock, Stefan J. - In: Journal of business research : JBR 69 (2016) 9, pp. 3788-3794

Persistent link: https://www.econbiz.de/10011515263