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Taylor, Charles Raymond
Kaiser, Harry M.
75
Pelsmacker, Patrick de
75
Gierl, Heribert
65
Eisend, Martin
60
Esch, Franz-Rudolf
50
Anderson, Simon P.
42
Dens, Nathalie
39
Wilbur, Kenneth C.
38
Kind, Hans Jarle
37
Bauer, Hans H.
36
Diehl, Sandra
36
Septianto, Felix
36
Okazaki, Shintaro
30
Rosengren, Sara
30
Terlutter, Ralf
30
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Dahlén, Micael
27
Mueller, Barbara
27
Pepels, Werner
27
Saffer, Henry
27
Bruhn, Manfred
26
Yoon, Sukki
26
Huh, Jisu
25
Pauwels, Koen
25
Rossiter, John R.
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
Chang, Chingching
24
Hundhausen, Carl
24
Schweiger, Günter
24
Sethi, Suresh
24
Hudders, Liselot
23
Bellman, Steven
22
Grabka, Markus M.
22
Kinnucan, Henry W.
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International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
9
Advances in international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
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2
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1
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ECONIS (ZBW)
47
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1
A call for more research on "green" or environmental
advertising
: editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
2
Public perceptions of billboards : a meta-analysis
Franke, George R.
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011744307
Saved in:
3
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
4
Some interesting findings about Super Bowl
advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
6
Global consumer culture and
advertising
research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
7
Editorial: On the economic effects of
advertising
: evidence that
advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
8
Can premium private labels compete with luxury brands : the impact of
advertising
on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
9
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
10
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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