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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...

Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010

Persistent link: https://www.econbiz.de/10003985205

"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe

Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10013362248

Consumers' response to offensive advertising: a cross cultural study

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf - In: International marketing review 24 (2007) 5, pp. 606-628

Persistent link: https://www.econbiz.de/10007797760

Consumers' response to offensive advertising: a cross cultural study

Chan, Kara; Li, Lyann; Diehl, Sandra; Terlutter, Ralf - In: International Marketing Review 24 (2007) 5, pp. 606-628

Purpose – The purpose of this paper is to examine how Chinese and German consumers react to print advertisements that are potentially offensive. Design/methodology/approach – Using culture theories about information context, individualism and feminine consciousness, the paper hypothesizes...

Persistent link: https://www.econbiz.de/10014827403