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The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012
Persistent link: https://www.econbiz.de/10009621548
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Morality and green consumer behaviour : a psychological perspective
Groot, Judith I. M. de; Schubert, Iljana; Thøgersen, John - In: Ethics and morality in consumption : interdisciplinary …, (pp. 57-74). 2016
Persistent link: https://www.econbiz.de/10011472641
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To manipulate, or not to manipulate : the naïve beliefs of the simple application of persuasion techniques
Langner, Sascha; Schmidt, Steffen; Fritz, Sebastian; … - In: Consumer psychology in a social media world, (pp. 187-201). 2016
Persistent link: https://www.econbiz.de/10011586456
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Is a sustainable consumption pattern gradually emerging in Germany? Gradual changes in the sustainability of the consumption pattern analyzed by means of a consumer panel
Thøgersen, John - In: Social and economic research with consumer panel data : …, (pp. 55-74). 2001
Persistent link: https://www.econbiz.de/10001612909
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Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine; Wiedmann, Klaus-Peter; Schmidt, Steffen; … - In: Luxury marketing : a challenge for theory and practice, (pp. 341-357). 2013
Persistent link: https://www.econbiz.de/10009667668
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane; Wiedmann, Klaus-Peter; Hennigs, Nadine - In: Luxury marketing : a challenge for theory and practice, (pp. 261-277). 2013
Persistent link: https://www.econbiz.de/10009667672
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Consumer culture : literature review
Wiedmann, Klaus-Peter; Hennigs, Nadine; Behrens, Stefan; … - In: Consumption culture in Europe : insight into the …, (pp. 72-99). 2013
Persistent link: https://www.econbiz.de/10009720268
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Welche Kundenrezensionen werden gelesen? : Einflussfaktoren der Beurteilung von Produktbewertungen in Online-Shops
Wiedmann, Klaus-Peter; Langner, Sascha; Friedlandt, Jens - In: Das Internet der Zukunft : bewährte Erfolgstreiber und …, (pp. 329-349). 2011
Persistent link: https://www.econbiz.de/10009241237
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Psychological determinants of paying attention to eco-labels in purchase decisions : model development and multinational validation
Thøgersen, John - In: Labelling strategies in environmental policy, (pp. 299-327). 2007
Persistent link: https://www.econbiz.de/10003606711
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Consumer decision-making with regard to organic food products
Thøgersen, John - In: Traditional food production and rural sustainable …, (pp. 173-192). 2009
Persistent link: https://www.econbiz.de/10003820451