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Chinese consumers' adoption of a "green" innovation : the case of organic food
Thøgersen, John; Zhou, Yanfeng - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 313-333
Persistent link: https://www.econbiz.de/10009545980
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Consumer buying motives and attitudes towards organic food in two emerging markets : China and Brazil
Thøgersen, John; Barcellos, Marcia Dutra de; Perin, … - In: International marketing review 32 (2015) 3/4, pp. 389-413
Persistent link: https://www.econbiz.de/10011342716
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The moderating role of human values in planned behavior : the case of Chinese consumers' intention to buy organic food
Zhou, Yanfeng; Thøgersen, John; Ruan, Yajing; Huang, Guang - In: The journal of consumer marketing 30 (2013) 4, pp. 335-344
Persistent link: https://www.econbiz.de/10009788906
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Consumer attitudes towards imported organic food in China and Germany : the key importance of trust
Pedersen, Susanne; Zhang, Ting; Zhou, Yanfeng; … - In: Journal of macromarketing 43 (2023) 2, pp. 233-254
Persistent link: https://www.econbiz.de/10014294191