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~person:"Thaichon, Park"
~subject:"Complaint management"
~subject:"Internet marketing"
~subject:"Service quality"
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Complaint management
Internet marketing
Service quality
Beziehungsmarketing
32
Relationship marketing
32
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Kundenzufriedenheit
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Betriebliche Wertschöpfung
5
E-commerce
5
Electronic Commerce
5
Online retailing
5
Online-Handel
5
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Social Web
4
Social web
4
Brand image
3
Digitalisierung
3
Digitization
3
Emotion
3
Markenimage
3
Multichannel strategy
3
Multikanalvertrieb
3
Social media
3
Beschwerdemanagement
2
Confidence
2
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11
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Thaichon, Park
Bruhn, Manfred
29
Mattila, Anna S.
23
Hollebeek, Linda D.
21
Prentice, Catherine
20
Stauss, Bernd
20
Han, Heesup
19
Klaus, Philipp
16
Gil Saura, Irene
13
Loureiro, Sandra Maria Correia
13
McColl-Kennedy, Janet R.
13
Quach, Sara
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Balaji, M. S.
12
Gong, Taeshik
12
Schumann, Jan Hendrik
12
Gustafsson, Anders
11
Harrigan, Paul
11
Usman, Osly
11
Carlson, Jamie
10
Conduit, Jodie
10
Edvardsson, Bo
10
Evanschitzky, Heiner
10
Grégoire, Yany
10
Izogo, Ernest Emeka
10
Johnson, Lester W.
10
Prybutok, Victor R.
10
Sreejesh, S.
10
Bilgihan, Anil
9
Grewal, Dhruv
9
Homburg, Christian
9
Qu, Hailin
9
Roschk, Holger
9
Sharma, Piyush
9
Verhoef, Peter C.
9
Blut, Markus
8
Brock, Christian
8
Cai, Ruiying
8
Fernandes, Teresa
8
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Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of retailing and consumer services
2
Developing digital marketing : relationship perspectives
1
Emerald insight
1
Journal of strategic marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
11
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1
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
2
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
3
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
4
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
include:
Service
Encounters via Social Media and Customer Relationships; Digital and Organizational Storytelling; Artificial …
Persistent link: https://www.econbiz.de/10012642691
Saved in:
5
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
The effects of
service
quality on internet
service
provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
8
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
9
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012507766
Saved in:
10
Examining antecedents of reconciliation following
service
failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
1
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