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~person:"Thaichon, Park"
~subject:"Internet marketing"
~subject:"Service quality"
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Internet marketing
Service quality
Beziehungsmarketing
31
Relationship marketing
31
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
7
Kundenzufriedenheit
7
Online-Marketing
7
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Supplier relationship management
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relationship marketing
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Value creation
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Online-Handel
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Retail trade
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Thaichon, Park
Bruhn, Manfred
28
Prentice, Catherine
20
Han, Heesup
19
Mattila, Anna S.
19
Hollebeek, Linda D.
18
Klaus, Philipp
16
Gil Saura, Irene
13
Loureiro, Sandra Maria Correia
13
Quach, Sara
13
Rahman, Zillur
13
Balaji, M. S.
12
Gong, Taeshik
12
McColl-Kennedy, Janet R.
12
Rather, Raouf Ahmad
12
Schumann, Jan Hendrik
12
Harrigan, Paul
11
Usman, Osly
11
Edvardsson, Bo
10
Gustafsson, Anders
10
Izogo, Ernest Emeka
10
Prybutok, Victor R.
10
Sreejesh, S.
10
Bilgihan, Anil
9
Carlson, Jamie
9
Conduit, Jodie
9
Johnson, Lester W.
9
Qu, Hailin
9
Verhoef, Peter C.
9
Fernandes, Teresa
8
Grewal, Dhruv
8
Hadwich, Karsten
8
Hammerschmidt, Maik
8
Karjaluoto, Heikki
8
Khan, Imran
8
Park, Jungkun
8
Patterson, Paul G.
8
Sharma, Piyush
8
Wangenheim, Florian von
8
Weaven, Scott
8
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Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of retailing and consumer services
2
Developing digital marketing : relationship perspectives
1
Emerald insight
1
Journal of strategic marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
11
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1
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
2
The effects of
service
quality on internet
service
provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
5
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
include:
Service
Encounters via Social Media and Customer Relationships; Digital and Organizational Storytelling; Artificial …
Persistent link: https://www.econbiz.de/10012642691
Saved in:
8
Developing digital marketing : relationship perspectives
Thaichon, Park
(
ed.
);
Ratten, Vanessa
(
ed.
)
-
2021
-
First edition
Persistent link: https://www.econbiz.de/10012507766
Saved in:
9
Examining antecedents of reconciliation following
service
failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
10
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
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