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Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114

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Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159

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Xuan Nhi Nguyen; Thaichon, Park; Phi Van Nguyen Thanh - In: Services marketing quarterly 40 (2019) 1, pp. 48-65

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Lasrado, Flevy; Thaichon, Park; Nyadzayo, Munyaradzi - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1055-1086

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Levin, Elizabeth; Lobo, Antonio; Thaichon, Park - In: Journal of Contemporary Issues in Business and Government 22 (2016) 1, pp. 6-22

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Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17

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Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

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Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128

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Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021

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