//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Thaichon, Park"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interactive strategy formation...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
33
Beziehungsmarketing
32
Consumer behaviour
10
Konsumentenverhalten
9
Lieferantenmanagement
9
Supplier relationship management
9
Internet marketing
8
Online-Marketing
8
relationship marketing
8
Customer satisfaction
7
E-commerce
7
Electronic Commerce
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Betriebliche Wertschöpfung
6
Online retailing
6
Online-Handel
6
Value creation
6
Brand management
5
Markenführung
5
Service quality
5
Social Web
5
Social web
5
Customer integration
4
Dienstleistungsqualität
4
Einzelhandel
4
Emotion
4
Kundenintegration
4
Retail trade
4
Artificial intelligence
3
B-to-B-Marketing
3
Brand image
3
Business-to-business marketing
3
Digitalisierung
3
Digitization
3
Franchising
3
Markenimage
3
Multichannel strategy
3
Multikanalvertrieb
3
more ...
less ...
Online availability
All
Undetermined
33
Free
3
Type of publication
All
Article
36
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
3
research-article
1
Language
All
English
41
Author
All
Thaichon, Park
Bruhn, Manfred
206
Homburg, Christian
189
Kotler, Philip
133
Kumar, V.
107
Meffert, Heribert
93
Bauer, Hans H.
80
Kleinaltenkamp, Michael
75
Huber, Frank
73
Pepels, Werner
71
Sheth, Jagdish N.
70
Herrmann, Andreas
64
Svensson, Göran
64
Verhoef, Peter C.
64
Wiedmann, Klaus-Peter
63
Krafft, Manfred
57
Palmatier, Robert W.
56
Tomczak, Torsten
56
Grönroos, Christian
55
Han, Heesup
54
Hollebeek, Linda D.
53
Vrontis, Demetris
53
Backhaus, Klaus
52
Piller, Frank T.
52
Albers, Sönke
50
Keller, Kevin Lane
49
Gil Saura, Irene
48
Stauss, Bernd
48
Belz, Christian
47
Kirchgeorg, Manfred
46
Spiller, Achim
46
Ahlert, Dieter
44
Esch, Franz-Rudolf
44
Lindgreen, Adam
44
Wagner, Stephan M.
44
Diller, Hermann
43
Mattila, Anna S.
42
Smith, Alan D.
41
Burmann, Christoph
40
Stock-Homburg, Ruth
40
more ...
less ...
Published in...
All
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Routledge advances in management and business studies
2
Asia Pacific Journal of Marketing and Logistics
1
Australasian marketing journal
1
Emerald insight
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Marketing intelligence & planning
1
Psychology & marketing
1
Routledge Studies in Marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Other ZBW resources
1
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
2
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
5
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
6
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
7
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
8
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
9
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
10
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->