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~person:"Thaichon, Park"
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Thaichon, Park
Bruhn, Manfred
125
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Kumar, V.
87
Huber, Frank
67
Schwetzler, Bernhard
67
Stulz, René M.
65
Verhoef, Peter C.
63
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Herrmann, Andreas
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Hollebeek, Linda D.
55
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Han, Heesup
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53
Kruschwitz, Lutz
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Palmatier, Robert W.
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Stauss, Bernd
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Walsh, Gianfranco
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Loureiro, Sandra Maria Correia
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Dwivedi, Yogesh Kumar
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Van den Poel, Dirk
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Law, Chun Hung Roberts
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Ruyter, Ko de
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39
Matzler, Kurt
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39
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38
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Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Developing digital marketing : relationship perspectives
4
Journal of strategic marketing
4
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
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2
Psychology & marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
43
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1
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
2
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
5
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
6
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
7
Antecedents and consequences of panic buying : the case of COVID-19
Prentice, Catherine
;
Quach, Sara
;
Thaichon, Park
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10012808005
Saved in:
8
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean
;
Quach, Sara
;
Thaichon, Park
;
Hwa, Jacky …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
Saved in:
9
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
10
Digital content marketing as a catalyst for e-WOM in food tourism
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10012668421
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