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Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven; Johansson, Ulf; Thelander, Åsa - In: Journal of retailing and consumer services 18 (2011) 3, pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
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Retail image as seen through consumers' eyes : studying international retail image through consumer photographs of stores
Burt, Steve; Johansson, Ulf; Thelander, Åsa - In: The international review of retail, distribution and … 17 (2007) 5, pp. 447-467
Persistent link: https://www.econbiz.de/10003602993
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Retail Image as Seen through Consumers' Eyes: Studying International Retail Image through Consumer Photographs of Stores
Burt, Steve; Johansson, Ulf; Thelander, Åsa - In: The international review of retail, distribution and … 17 (2007) 5, pp. 447-468
Persistent link: https://www.econbiz.de/10007875452
Cover Image
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steve; Johansson, Ulf; Thelander, Åsa - In: Journal of retailing and consumer services 18 (2011) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10008995156