Narrow search
Showing 1 - 5 of 5
Cover Image
Schlagkräftige Argumente
Tormala, Zakary L.; Rucker, Derek D. - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 4, pp. 80-89
Persistent link: https://www.econbiz.de/10011535409
Cover Image
How certainty transforms persuasion
Tormala, Zakary L.; Rucker, Derek D. - In: Harvard business review : HBR 93 (2015) 9, pp. 96-103
Persistent link: https://www.econbiz.de/10011340315
Cover Image
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen; Rucker, Derek D.; Tormala, Zakary L.; … - In: Journal of marketing research : JMR 47 (2010) 3, pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Cover Image
Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Rucker, Derek D.; Tormala, Zakary L.; Petty, Richard E.; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 119-136
Persistent link: https://www.econbiz.de/10010359867
Cover Image
From rumors to facts, and facts to rumors : the role of certainty decay in consumer communications
Dubois, David; Rucker, Derek D.; Tormala, Zakary L. - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1020-1032
Persistent link: https://www.econbiz.de/10009409053