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~person:"Totzek, Dirk"
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Totzek, Dirk
Homburg, Christian
740
Krohmer, Harley
48
Stock, Ruth
43
Jensen, Ove
41
Klarmann, Martin
41
Fürst, Andreas
31
Stock-Homburg, Ruth
26
Wieseke, Jan
26
Schäfer, Heiko
24
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22
Bucerius, Matthias
21
Koschate, Nicole
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Werner, Harald
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Schneider, Janna
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Bruhn, Manfred
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Artz, Martin
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Bornemann, Torsten
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Rudolph, Bettina
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Faßnacht, Martin
12
Garbe, Bernd
12
Luo, Xueming
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Kuester, Sabine
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Kühlborn, Sven
11
Pflesser, Christian
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Vomberg, Arnd
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Demmler, Wolfgang
10
Hoyer, Wayne D.
10
Kuehnl, Christina
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Sieben, Frank
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Simon, Hermann
9
Giering, Annette
8
Gruner, Kjell
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Hahn, Alexander
8
Hentschel, Frederike
8
Herrmann, Andreas
8
Hohenberg, Sebastian
8
Beutin, Nikolas
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GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of business research : JBR
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
1
Psychology & marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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1
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
2
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
3
Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren
Homburg, Christian
;
Totzek, Dirk
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 13-69)
.
2011
Persistent link: https://www.econbiz.de/10008905660
Saved in:
4
How price affect future purchases : the role of mental budgeting, income, and framing
Homburg, Christian
;
Koschate, Nicole
;
Totzek, Dirk
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10003952175
Saved in:
5
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
Saved in:
6
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
7
Using multi-informant designs to address key informant and common method bias
Homburg, Christian
;
Klarmann, Martin
;
Totzek, Dirk
- In:
Quantitative marketing and marketing management : …
,
(pp. 81-102)
.
2012
Persistent link: https://www.econbiz.de/10009621126
Saved in:
8
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
9
Managing Dynamics in a Customer Portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10008317785
Saved in:
10
All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian
;
Totzek, Dirk
;
Droll, Mathias
- In:
GfK marketing intelligence review
2
(
2010
)
1
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009893808
Saved in:
1
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