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Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian; Bornemann, Torsten; Totzek, Dirk - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian (ed.); Totzek, Dirk (contributor) - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
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Preismanagement auf B2B-Märkten: Zentrale Entscheidungsfelder und Erfolgsfaktoren
Homburg, Christian; Totzek, Dirk - In: Preismanagement auf Business-to-Business Märkten : …, (pp. 13-69). 2011
Persistent link: https://www.econbiz.de/10008905660
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How price affect future purchases : the role of mental budgeting, income, and framing
Homburg, Christian; Koschate, Nicole; Totzek, Dirk - In: Psychology & marketing 27 (2010) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10003952175
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All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian; Totzek, Dirk; Droll, Mathias - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10003982235
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Managing dynamics in a customer portfolio
Homburg, Christian; Steiner, Viviana V.; Totzek, Dirk - In: Journal of marketing 73 (2009) 5, pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
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Using multi-informant designs to address key informant and common method bias
Homburg, Christian; Klarmann, Martin; Totzek, Dirk - In: Quantitative marketing and marketing management : …, (pp. 81-102). 2012
Persistent link: https://www.econbiz.de/10009621126
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How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian; Totzek, Dirk; Krämer, Melanie - In: Journal of business research : JBR 67 (2014) 6, pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
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Managing Dynamics in a Customer Portfolio
Homburg, Christian; Steiner, Viviana V.; Totzek, Dirk - In: Journal of marketing 73 (2009) 5, pp. 70-89
Persistent link: https://www.econbiz.de/10008317785
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All customers are equal, but some are more equal : should firms prioritize their customers?
Homburg, Christian; Totzek, Dirk; Droll, Mathias - In: GfK marketing intelligence review 2 (2010) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009893808