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Rival conceptions of rivalry : why some competitions mean more than others
Tyler, B. David; Cobbs, Joe B. - In: European Sport management quarterly : ESMQ 15 (2015) 2, pp. 227-248
Persistent link: https://www.econbiz.de/10011302322
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Regional variation in rivalry : Canadians really are friendlier
Cobbs, Joe; Castillo, Diego Martinez del Campo del; … - In: Journal of international consumer marketing 31 (2019) 3, pp. 191-202
Persistent link: https://www.econbiz.de/10012200727
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What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports
Tyler, B. David; Morehead, Craig A.; Cobbs, Joe; … - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 204-222
Persistent link: https://www.econbiz.de/10011927265
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Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe; Sparks, Daniel; Tyler, B. David - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David; Cobbs, Joe; Nichols, Bridget Satinover; … - In: Journal of business research : JBR 124 (2021), pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
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All rivals are not equal : clarifying misrepresentations and discerning three core properties of rivalry
Tyler, B. David; Cobbs, Joe - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011669248