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~person:"Valette-Florence, Pierre"
~subject:"Brand image"
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Brand image
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
15
Markenführung
15
Luxury goods
14
Luxusgüter
14
Markenimage
11
Brand
8
Markenartikel
8
Luxury
5
Rarity
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Comparison
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Vergleich
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Advertising effects
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Brand heritage
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Celebrity endorsement
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Celebrity-Werbung
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Conspicuous
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Desirability
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Gesellschaft
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Luxury brand
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Measurement
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Messung
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Perception
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Psychological distance
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Segmentation
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Society
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Wahrnehmung
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Werbewirkung
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Age group
1
Altersgruppe
1
Appropriation
1
Assimilation/contrast effect
1
Attachment
1
Authenticity
1
Awareness
1
Bandwagon effect
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Beziehungsmarketing
1
Brand Love
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Valette-Florence, Pierre
Phau, Ian
28
Loureiro, Sandra Maria Correia
27
Diamantopoulos, Adamantios
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Sarkar, Abhigyan
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Burmann, Christoph
14
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Gierl, Heribert
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Dwivedi, Abhishek
10
Hegner, Sabrina
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Journal of business research : JBR
6
The journal of brand management : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Sport management review
1
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ECONIS (ZBW)
11
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1
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
2
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
3
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
4
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
5
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
6
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
7
The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
Saved in:
8
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana
;
Ferrand, Alain
; …
- In:
Sport management review
18
(
2015
)
3
,
pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Saved in:
9
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
10
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
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