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~person:"Valette-Florence, Pierre"
~subject:"Markenführung"
~type:"article"
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Markenführung
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
15
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14
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14
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11
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Valette-Florence, Pierre
Loureiro, Sandra Maria Correia
30
Phau, Ian
29
Keller, Kevin Lane
26
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Khan, Imran
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Esch, Franz-Rudolf
15
Ekinci, Yuksel
14
Kunkel, Thilo
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Dens, Nathalie
13
Fetscherin, Marc
13
Foroudi, Pantea
13
Grohmann, Bianca
13
Paul, Justin
13
Vrontis, Demetris
13
Ahn, Jiseon
12
Casidy, Riza
12
De Chernatony, Leslie
12
Johnson, Lester W.
12
Park, C. Whan
12
Park, Jungkun
12
Sattler, Henrik
12
Septianto, Felix
12
Swoboda, Bernhard
12
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Journal of business research : JBR
8
The journal of brand management : an international journal
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
Sport management review
1
The journal of product & brand management
1
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ECONIS (ZBW)
15
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1
Luxury
brand
desirability and
fashion
equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
2
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
3
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
4
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
5
Brand
heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
6
Cognitive outcomes of
brand
heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
7
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
8
Manufacturer
brand
value and the respective role of
brand
sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
9
How do customers experience terroir? : an investigation of its ability to increase
brand
relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
10
Consumer,
brand
, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
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