Similar Search Results

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam

Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand … relationships among brand experience, brand authenticity, and brand equity and customer satisfaction. Especially, it is a valuable … contribution to branding subject that brand experience positively affects the authenticity of the global brand. Drawing from the …

Persistent link: https://www.econbiz.de/10014433696

Impact of service quality and perceived value on customer satisfaction and behavioral intentions : evidence from convenience stores in Vietnam

Van Dat Tran; Nhat Minh Trang Le - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 9, pp. 517-526

Persistent link: https://www.econbiz.de/10012670935

Assessing the relationship between perceived crowding, excitement, stress, satisfaction, and impulse purchase at the retails in Vietnam

Van Dat Tran - In: Cogent business & management 7 (2020) 1, pp. 1-14

This study aims to examine the relationship between perceived crowding, excitement, stress on satisfaction, and impulse purchase at the retails in Vietnam. This study performed structural equation modelling (SEM). A total of 264 valid respondents were used in this research. Besides, this study...

Persistent link: https://www.econbiz.de/10012655119

Assessing the effects of service quality, experience value, relationship quality on behavioral intentions

Van Dat Tran - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 167-175

Persistent link: https://www.econbiz.de/10012667337

The relationship between brand authenticity, brand equity and customer satisfaction

Van Dat Tran; Thi Ngoc Linh Vo; Thu Quynh Dinh - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 4, pp. 213-221

Persistent link: https://www.econbiz.de/10012667530

The relationship among product risk, perceived satisfaction and purchase intentions for online shopping

Van Dat Tran - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 221-231

Persistent link: https://www.econbiz.de/10012667948

Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry : the moderating effect of brand authenticity

Van Dat Tran - In: Cogent business & management 11 (2024) 1, pp. 1-15

function of brand authenticity as a moderator in this study. On a sample of 250 customers in Vietnam, the current study aims to … only recovery speed having a positive relationship with attitudinal loyalty. Brand authenticity has a moderator influence … to increase brand authenticity now that they are aware of the recovery strategies for service failure. Furthermore, for …

Persistent link: https://www.econbiz.de/10014534549

The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers

Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14

intentionality and reliability of brand trust. This research also illustrated that intentionality and reliability have a significant …

Persistent link: https://www.econbiz.de/10014420521

The impact of Covid-19 lockdown on Intention to follow preventive measures in Vietnam : integrated protection motivation theory and theory planed behavior

Nguyen Trung Duc; Van Dat Tran; Ghafoor, Abdul - In: Cogent business & management 9 (2022) 1, pp. 1-19

Coronavirus (COVID-19), a highly transmissible disease that poses a global danger to human populations from 2019, had a pandemic breakout in Vietnam in May 2021. A total of 311 people responded to the online survey, which had 29 questions. The causal linkages of the latent factors construct were...

Persistent link: https://www.econbiz.de/10014425874