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Vertical marketing systems for complex products : a triadic perspective
Wuyts, Stefan; Stremersch, Stefan; Van Den Bulte, Christophe - 2008
Persistent link: https://www.econbiz.de/10003727669
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Leveraging customer networks
Van Den Bulte, Christophe; Wuyts, Stefan - In: The network challenge : strategy, profit, and risk in …, (pp. 243-258). 2009
Persistent link: https://www.econbiz.de/10003863987
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Networks governance
Wuyts, Stefan; Van Den Bulte, Christophe - In: Handbook of business-to-business marketing, (pp. 73-89). 2012
Persistent link: https://www.econbiz.de/10009500197
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Social networks and marketing
Van Den Bulte, Christophe; Wuyts, Stefan - 2007
Persistent link: https://www.econbiz.de/10009668578