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Beziehungsmarketing
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Van den Poel, Dirk
Homburg, Christian
141
Bruhn, Manfred
126
Han, Heesup
89
Kumar, V.
85
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73
Verhoef, Peter C.
62
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58
Herrmann, Andreas
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54
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53
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51
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Aksoy, Lerzan
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Palmatier, Robert W.
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Matzler, Kurt
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Evanschitzky, Heiner
38
Stock-Homburg, Ruth
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Töpfer, Armin
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Grewal, Dhruv
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Prentice, Catherine
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Walsh, Gianfranco
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Wiedmann, Klaus-Peter
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Loureiro, Sandra Maria Correia
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Smith, Alan D.
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Thaichon, Park
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Wong, IpKin Anthony
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Wangenheim, Florian von
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Reichwald, Ralf
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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European journal of operational research : EJOR
2
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ECONIS (ZBW)
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Handling class imbalance in customer churn prediction
Burez, Jonathan
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722214
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2
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
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3
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
Customer base analysis : partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001810342
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6
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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7
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
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8
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
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9
Investigating the post-complaint period by means of survival analysis
Larivière, Bart
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717992
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10
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
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