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Dienstleistung
2
Fallstudiensammlung
2
Dienstleistungsmarketing
1
EU countries
1
EU-Staaten
1
Europa
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Management
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Vandermerwe, Sandra
Weinberg, Charles B.
98
Lovelock, Christopher H.
47
Swami, Sanjeev
12
Eliashberg, Jehoshua
11
Liu, Yong
10
Wirtz, Jochen
10
Wierenga, Berend
9
Dhar, Tirtha
7
Vandenbosch, Mark B.
6
Krider, Robert E.
5
Putler, Daniel S.
5
Zeng, Xiaohua
5
Dasgupta, Srabana
4
Ho, Jason
4
Ho, Jason Y. C.
3
Krug, Kersti
3
Lee, Eunkyu
3
Li, Tieshan
3
Montgomery, David B.
3
Raut, Sumit
3
Wright, Lauren
3
Chang, Kwangpil
2
Chen, Xinlei
2
Chen, Yuxin
2
Dolen, Willemijn M. van
2
Gorn, Gerald J.
2
Hegie, Quintus
2
Hennig-Thurau, Thorsten
2
Ho, Jason Y.C.
2
Huisman, Dennis
2
Liang, Yitian
2
Miller, Steven J.
2
Quelch, John A.
2
Ryans, Adrian B.
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Siddarth, S.
2
Weiss, Doyle L.
2
Aaker, David A.
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Ang, Swee Hoon
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
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Services marketing : a European perspective
Lovelock, Christopher H.
;
Vandermerwe, Sandra
;
Lewis, …
-
1998
Persistent link: https://www.econbiz.de/10000671595
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2
Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10004185634
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3
Services marketing : a European perspective
Lovelock, Christopher H.
(
contributor
); …
-
1999
Persistent link: https://www.econbiz.de/10004378729
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