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Theoretical underpinnings of research in strategic marketing : a commentary

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Research on market orientation : some lessons shared and issues discussed in a doctoral seminar

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Strategic marketing and strategic management

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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory

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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?

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Legends in strategic marketing: Rajan Varadarajan

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Volume 1. Strategic marketing and strategic management -- Volume 2. Strategic marketing and innovation -- Volume 3. Strategy and performance -- Volume 4. Inter-organizational cooperation and interactive marketing -- Volume 5. Environmental sustainability, innovations for and marketing in...

Persistent link: https://www.econbiz.de/10011791086