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~person:"Verhoef, Peter C."
~subject:"Online-Marketing"
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Online-Marketing
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Distribution channel
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Vertriebsweg
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Customer satisfaction
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Verhoef, Peter C.
Dwivedi, Yogesh Kumar
15
Ko, Eunju
14
Filieri, Raffaele
13
Ghose, Anindya
12
Law, Chun Hung Roberts
11
Rita, Paulo
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Pauwels, Koen
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Urban, Glen L.
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Akram, Umair
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Hollebeek, Linda D.
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Jerath, Kinshuk
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Sreejesh, S.
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Usman, Osly
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Hudders, Liselot
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Liberali, Guilherme
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Loureiro, Sandra Maria Correia
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Okumus, Fevzi
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Ozuem, Wilson
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Pelsmacker, Patrick de
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Rahman, Zillur
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Seo, Yuri
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Stephen, Andrew T.
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Wu, Luorong
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Ahuja, Vandana
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Bellman, Steven
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Dens, Nathalie
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Grewal, Dhruv
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Kannan, P. K.
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Labrecque, Lauren I.
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Michaelidou, Nina
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Pavlou, Paul A.
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Phua, Joe
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Sohail, M. Sadiq
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
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