Narrow search
Showing 1 - 10 of 16
Cover Image
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Cover Image
The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Cover Image
Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
Cover Image
Multichannel shopper segments and their covariates
Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Cover Image
Multichannel customer management strategy
Verhoef, Peter C. - In: Handbook of marketing strategy, (pp. 135-150). 2012
Persistent link: https://www.econbiz.de/10009530866
Cover Image
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Cover Image
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Cover Image
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Cover Image
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja; Verhoef, Peter C.; Böhm, Martin - In: Marketing letters : a journal of research in marketing 23 (2012) 4, pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Cover Image
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496