Similar Search Results

Drivers of and barriers to organic purchase behavior

Doorn, Jenny van; Verhoef, Peter C. - In: Journal of retailing 91 (2015) 3, pp. 436-450

Persistent link: https://www.econbiz.de/10011377050

Willingness to pay for organic products : differences between virtue and vice foods

Doorn, Jenny van; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 167-180

Persistent link: https://www.econbiz.de/10009376054

Der nichtlineare Zusammenhang zwischen Einstellungen und Verhalten : Verbraucher mit einem ausgeprägten Umweltbewusstsein verhalten sich auch umweltbewusst

Doorn, Jenny van; Verhoef, Peter C. - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 1, pp. 26-41

Persistent link: https://www.econbiz.de/10003701315

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Rust, Roland T.; Verhoef, Peter C. - In: Marketing Science 24 (2005) 3, pp. 477-489

conduct a longitudinal validation test to compare the performance of our model with that of commonly used segmentation models …-frequency-monetary value (RFM), or finite mixture segmentation in predicting the effectiveness of intermediate-term CRM. The empirical results … project a significant increase in intermediate-term profitability over all of the competing segmentation approaches and a …

Persistent link: https://www.econbiz.de/10008787883

Effects of shopping related factors on the intention to adopt teleshopping for food products

Verhoef, Peter C.; Langerak, Fred - 1998

Persistent link: https://www.econbiz.de/10000168162

The impact of consumer confidence on store satisfaction and share of wallet formation

Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing 91 (2015) 3, pp. 516-532

Persistent link: https://www.econbiz.de/10011377071

Loyalty formation for different customer journey segments

Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29

Persistent link: https://www.econbiz.de/10012130003

App adoption : the effect on purchasing of customers who have used a mobile website previously

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34

Persistent link: https://www.econbiz.de/10012060909

Understanding customer experience throughout the customer journey

Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96

Persistent link: https://www.econbiz.de/10011621578

The predictive ability of different customer feedback metrics for retention

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10011337502