Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect … of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers … selling different types of brands. To analyze our claims empirically, we collected data on brand retention and dealer …

has explicitly investigated the impact of total brand delistings. Therefore, the authors study the impact of brand … and a survey and find that brand delisting mainly has negative consequences when the delisted brands have high equity …, assortment size is limited, the assortment consists of a low proportion of high-equity brands, and the brand delistings take …

equity brands. Brand loyaltyis especially strong for high equity brands in hedonic product groups.Our study also confirms …