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~person:"Verhoef, Peter C."
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Beziehungsmarketing
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Verhoef, Peter C.
Homburg, Christian
141
Bruhn, Manfred
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Han, Heesup
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Kumar, V.
84
Huber, Frank
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Herrmann, Andreas
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Mattila, Anna S.
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Bauer, Hans H.
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Stauss, Bernd
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Hollebeek, Linda D.
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Mittal, Vikas
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Gil Saura, Irene
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Aksoy, Lerzan
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Krafft, Manfred
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Matzler, Kurt
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Palmatier, Robert W.
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Thaichon, Park
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Hyun, Sunghyup Sean
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Sharma, Piyush
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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ERIM report series research in management
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ECONIS (ZBW)
62
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1
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
2
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
5
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
6
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
7
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
10
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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