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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred; Arden, Christine M.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
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No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels; Wieringa, Jaap E.; Gijsenberg, Maarten J.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
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The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix; Beke, Frank T.; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 4, pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
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The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10014228866
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Understanding customer experience throughout the customer journey
Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of marketing 80 (2016) 6, pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204