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Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.; Doorn, Jenny van; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
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Customer Engagement Behavior : Theoretical Foundations and Research Directions
van Doorn, Jenny; Lemon, Katherine N.; Mittal, Vikas; … - 2013
vast array of behaviors including word-of-mouth (WOM) activity, recommendations, helping other customers, blogging, writing …
Persistent link: https://www.econbiz.de/10014152774
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Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
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Customer engagement as a new perspective in customer management
Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.; Langerak, Fred - 1998
Persistent link: https://www.econbiz.de/10000168162
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Drivers of and barriers to organic purchase behavior
Doorn, Jenny van; Verhoef, Peter C. - In: Journal of retailing 91 (2015) 3, pp. 436-450
Persistent link: https://www.econbiz.de/10011377050
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The impact of consumer confidence on store satisfaction and share of wallet formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of retailing 91 (2015) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10011377071
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909