//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Verhoef, Peter C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Evaluating Customer Relationsh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
28
Konsumentenverhalten
28
Customer satisfaction
16
Kundenzufriedenheit
16
Kundenwert
10
Customer value
9
Dienstleistungsqualität
9
Service quality
9
Marketing management
8
Marketingmanagement
8
Marketingtheorie
7
Distribution channel
6
Marketing theory
6
Vertriebsweg
6
Customer integration
5
Einzelhandel
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Retail trade
5
Brand management
4
Customer relationship management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Brand image
3
Forecasting model
3
Markenimage
3
Mobile communications
3
Mobilkommunikation
3
Netherlands
3
Niederlande
3
Performance measurement
3
Performance-Messung
3
more ...
less ...
Online availability
All
Undetermined
15
Free
13
Type of publication
All
Article
44
Book / Working Paper
18
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Arbeitspapier
5
Aufsatz im Buch
5
Book section
5
Working Paper
5
Graue Literatur
3
Non-commercial literature
3
Collection of articles of several authors
1
Conference proceedings
1
Hochschulschrift
1
Konferenzschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
62
Author
All
Verhoef, Peter C.
Homburg, Christian
141
Bruhn, Manfred
126
Han, Heesup
89
Kumar, V.
85
Huber, Frank
73
Bauer, Hans H.
58
Herrmann, Andreas
57
Mattila, Anna S.
54
Stauss, Bernd
53
Hollebeek, Linda D.
51
Mittal, Vikas
50
Gil Saura, Irene
48
Piller, Frank T.
47
Svensson, Göran
46
Krafft, Manfred
45
Aksoy, Lerzan
41
Palmatier, Robert W.
41
Matzler, Kurt
40
Evanschitzky, Heiner
38
Stock-Homburg, Ruth
37
Töpfer, Armin
37
Grewal, Dhruv
36
Prentice, Catherine
36
Walsh, Gianfranco
36
Wiedmann, Klaus-Peter
36
Loureiro, Sandra Maria Correia
35
Smith, Alan D.
35
Thaichon, Park
35
Wong, IpKin Anthony
35
Hyun, Sunghyup Sean
34
Hippner, Hajo
33
Usman, Osly
33
Van den Poel, Dirk
32
Wangenheim, Florian von
32
Wilde, Klaus D.
32
Neslin, Scott A.
31
Reichwald, Ralf
31
Ringle, Christian M.
31
Spiller, Achim
31
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
5
ERIM report series research in management
4
Journal of marketing
4
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge companion to strategic marketing
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
2
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
5
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
6
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
7
A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.
;
Bunk, Abraham P.
;
Verhoef, Peter C.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
Saved in:
8
Critical incidents and the impact of satisfaction on customer share
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 123-142
Persistent link: https://www.econbiz.de/10003747976
Saved in:
9
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
10
Developing a service improvement system for the National Dutch Railways
Verhoef, Peter C.
;
Heijnsbroek, Martin
;
Bosma, Joost
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
6
,
pp. 489-504
Persistent link: https://www.econbiz.de/10011784189
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->