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~person:"Viswanathan, Madhu"
~subject:"Deutschland"
~subject:"Nachhaltige Entwicklung"
~subject:"Poverty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Book review"
~type_genre:"Handbook"
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Deutschland
Nachhaltige Entwicklung
Poverty
Developing countries
7
Entwicklungsländer
7
Subsistence economy
7
Subsistenzwirtschaft
7
Armut
4
Armutsbekämpfung
4
Poverty reduction
4
poverty
4
subsistence marketplaces
3
Consumer behaviour
2
Konsumentenverhalten
2
Subsistence marketplaces
2
Sustainable development
2
Technologiepolitik
2
Technology policy
2
bottom of the pyramid
2
BOP
1
Base of the pyramid
1
Economic liberalism
1
Entrepreneurship
1
Entrepreneurship approach
1
Globalisierung
1
Globalization
1
Informal economy
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Informelle Wirtschaft
1
Innovation
1
International marketing
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Internationales Marketing
1
Marketing management
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Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Social capital
1
Sozialkapital
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TCR
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Welt
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Wirtschaftsliberalismus
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Aufsatz in Zeitschrift
Bibliografie
Book review
Handbook
Article in journal
6
Collection of articles of several authors
1
Sammelwerk
1
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English
6
Author
All
Viswanathan, Madhu
Ravallion, Martin
17
Barbier, Edward
12
Gnangnon, Sèna Kimm
11
Kanbur, Ravi
9
Bourguignon, François
7
Fields, Gary S.
7
Winters, Leonard Alan
7
Chen, Shaohua
6
Kraay, Aart
6
Ram, Rati
6
Tsaurai, Kunofiwa
6
Apergēs, Nikolaos
5
Asongu, Simplice
5
Klasen, Stephan
5
Markandya, Anil
5
Nunnenkamp, Peter
5
Odhiambo, Nicholas M.
5
Omri, Anis
5
Srinivasan, Thirukodikaval N.
5
Sumner, Andrew
5
Agénor, Pierre-Richard
4
Barrett, Christopher B.
4
Batchelor, Simon
4
Boidin, Bruno
4
Burchi, Francesco
4
Chang, Ha-joon
4
Clemens, Michael A.
4
Deaton, Angus
4
Dhahri, Sabrine
4
Dollar, David
4
Duflo, Esther
4
Imai, Katsushi S.
4
Ivanic, Maros
4
Jolliffe, Dean
4
Kolk, Ans
4
Munasinghe, Mohan
4
Porto, Guido G.
4
Salvatore, Dominick
4
Varman, Rohit
4
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Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of global marketing
1
Marketing theory
1
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ECONIS (ZBW)
6
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1
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
2
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
3
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
4
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
Saved in:
5
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
6
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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