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Marketing simulation games : student and lecturer perspectives

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 7, pp. 882-897

Persistent link: https://www.econbiz.de/10009157179

Editorial: Special issue : marketing education

Vos, Lynn; Brennan, Ross - In: The marketing review 14 (2014) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10010384743

Effects of participation in a simulation game on marketing students’ numeracy and financial skills

Brennan, Ross; Vos, Lynn - In: Journal of marketing education : JME 35 (2013) 3, pp. 259-270

Persistent link: https://www.econbiz.de/10010210092

Complementary and alternative medicine : shaping a marketing research agenda

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 349-364

Persistent link: https://www.econbiz.de/10003989434

Contemporary strategic marketing

Brennan, Ross; Baines, Paul; Garneau, Paul; Vos, Lynn - 2007 - 2nd ed.

Persistent link: https://www.econbiz.de/10003522586

Teaching marketing

Brennan, Ross (ed.); Vos, Lynn (ed.) - 2021

Contents: 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison --...

Persistent link: https://www.econbiz.de/10012703691

Complementary and alternative medicine: shaping a marketing research agenda

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 3, pp. 349-365

Persistent link: https://www.econbiz.de/10008418721

Complementary and alternative medicine: shaping a marketing research agenda

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 3, pp. 349-365

Persistent link: https://www.econbiz.de/10008707068

Marketing simulation games: student and lecturer perspectives

Vos, Lynn; Brennan, Ross - In: Marketing intelligence & planning 28 (2010) 7, pp. 882-898

Persistent link: https://www.econbiz.de/10008718022