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Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products

Iazzi, Antonio; Vrontis, Demetris; Trio, Oronzo; … - In: Journal of transnational management : the official … 21 (2016) 2, pp. 84-98

Persistent link: https://www.econbiz.de/10011527144

Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale

Shuv-Ami, Avichai; Thrassou, Alkis; Vrontis, Demetris - In: Journal of customer behaviour 14 (2015) 4, pp. 311-329

Persistent link: https://www.econbiz.de/10011551003

New measure of brand equity status of a basketball club

Shuv-Ami, Avichai; Papasolomou, Ioanna; Vrontis, Demetris - In: Journal of transnational management : the official … 23 (2018) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011848454

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz - In: Technological forecasting & social change : an … 124 (2017), pp. 271-282

Persistent link: https://www.econbiz.de/10011899385

Mass customisation and the clothing industry

Vignali, Claudio; Vrontis, Demetris; Vronti, Peri D. - In: Ekonomski pregled 55 (2004) 5/6, pp. 502-512

Persistent link: https://www.econbiz.de/10002155289

The dark side of group heterogeneity on a brand-based online community

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318

Persistent link: https://www.econbiz.de/10014390287

Conceptualisation of customer experience : the case of mobile telecoms services in Morocco

Belabbes, Ikrame; Oubrich, Mourad; Fiano, Fabio; … - In: International journal of managerial and financial … 12 (2020) 1, pp. 89-118

Persistent link: https://www.econbiz.de/10012253760

Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136

Persistent link: https://www.econbiz.de/10014232467

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...

Persistent link: https://www.econbiz.de/10013465851