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~person:"Vrontis, Demetris"
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Vrontis, Demetris
Press, World Trade
157
Burmann, Christoph
151
Esch, Franz-Rudolf
145
Bruhn, Manfred
140
Zerfaß, Ansgar
97
Melewar, T. C.
96
Baumgarth, Carsten
92
Meffert, Heribert
92
Hitt, Michael A.
80
Lies, Jan
71
Rugman, Alan M.
71
Wiedmann, Klaus-Peter
69
Huber, Frank
64
Keller, Kevin Lane
62
Tomczak, Torsten
62
Ahlert, Dieter
61
Hinterhuber, Hans H.
60
Müller-Stewens, Günter
58
Verbeke, Alain
58
Balmer, John M. T.
56
Aaker, David A.
55
Keuper, Frank
55
Foss, Nicolai J.
53
Whittington, Richard
52
Teece, David J.
50
Bentele, Günter
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Buckley, Peter J.
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Henry, Craig
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Becker, Wolfgang
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Kraus, Sascha
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Bang, Nguyen
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Röttger, Ulrike
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Heath, Robert L.
46
Homburg, Christian
46
De Chernatony, Leslie
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Grünig, Rudolf
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Mintzberg, Henry
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Foroudi, Pantea
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Horváth, Péter
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Journal for global business advancement : JGBA
4
Journal of business research : JBR
4
World review of entrepreneurship, management and sustainable development
4
Journal of transnational management : the official journal of the International Management Development Association
3
Competitiveness review : CR
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Journal of Asia Business Studies
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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ECONIS (ZBW)
49
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1
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49
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for global business advancement : JGBA
4
(
2011
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10009419396
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
5
Marketing public relations : a consumer-focused strategic perspective
Papasolomou, Ioanna
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Journal of customer behaviour
13
(
2014
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010384234
Saved in:
6
Stakeholder engagement in the hospitality industry : an analysis of communication in SMEs and large hotels
Vrontis, Demetris
;
Iazzi, Antonio
;
Maizza, Amedeo
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10013257068
Saved in:
7
Special issue: International branding and marketing communications
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003771435
Saved in:
8
The marketing implications of the "undesired self"; the case of Chinese Y-generation
Thrassou, Alkis
;
Vrontis, Demetris
;
Ho, Ching-wei
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 390-408
Persistent link: https://www.econbiz.de/10003771467
Saved in:
9
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-204
Persistent link: https://www.econbiz.de/10009570744
Saved in:
10
Italian wine firms : strategic branding and financial performance
Vrontis, Demetris
;
Thrassou, Alkis
;
Rossi, Matteo
- In:
International journal of organizational analysis
19
(
2011
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10009507711
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