//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Vrontis, Demetris"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A conceptual framework of inte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
29
Marketingmanagement
29
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
6
Marketing
6
Relationship marketing
6
Internet marketing
4
Online-Marketing
4
Brand management
3
Cause-Related Marketing
3
Cause-related marketing
3
Competitive advantage
3
Football
3
Fußball
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
International marketing
3
Internationales Marketing
3
Italien
3
Italy
3
Markenführung
3
Mobile marketing
3
Multinationales Unternehmen
3
Professional sports
3
Profisport
3
Strategic management
3
Strategisches Management
3
Transnational corporation
3
Wein
3
Weinbau
3
Wettbewerbsvorteil
3
Wine
3
Wine industry
3
American
2
Amerikanisch
2
Competition
2
Corporate reputation
2
Creativity
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
27
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Lehrbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
30
Author
All
Vrontis, Demetris
Kotler, Philip
121
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
46
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Bauer, Hans H.
39
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
36
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Albers, Sönke
32
Kitchen, Philip J.
31
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Reinecke, Sven
25
Diller, Hermann
24
Fantapié Altobelli, Claudia
24
Fritz, Wolfgang
24
O'Cass, Aron
24
Varadarajan, Rajan
24
Belz, Christian
23
McDonald, Malcolm
23
Melewar, T. C.
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
more ...
less ...
Published in...
All
Journal for international business and entrepreneurship development
4
World review of entrepreneurship, management and sustainable development
3
International marketing review
2
Journal for global business advancement : JGBA
2
Cross cultural management : an international journal
1
Ekonomski pregled
1
Global business & economics review
1
Innovative business practices : prevailing a turbulent era
1
International journal of globalisation and small business : IJGSB
1
International journal of organizational analysis
1
International journal of technology marketing : IJTMkt
1
International studies of management and organization
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Springer Texts in Business and Economics
1
Springer eBook Collection
1
Springer texts in business and economics
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
2
Innovatioin and cause-related marketing success : a conceptual framework and proposotions
Christofi, Michael
;
Leonidou, Erasmia
;
Vrontis, Demetris
; …
- In:
The journal of services marketing
29
(
2015
)
5
,
pp. 354-366
Persistent link: https://www.econbiz.de/10011387781
Saved in:
3
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
Saved in:
4
The relationship between wine sector and regional competitiveness
Viassone, Milena
;
Vrontis, Demetris
;
Papasolomou, Ioanna
- In:
Global business & economics review
18
(
2016
)
3/4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011665275
Saved in:
5
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
6
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
7
The agile innovation pendulum : a strategic marketing multicultural model for family businesses
Thrassou, Alkis
;
Vrontis, Demetris
;
Bresciani, Stefano
- In:
International studies of management and organization
48
(
2018
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10011883101
Saved in:
8
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
9
Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
10
Mass customisation and the clothing industry
Vignali, Claudio
;
Vrontis, Demetris
;
Vronti, Peri D.
- In:
Ekonomski pregled
55
(
2004
)
5/6
,
pp. 502-512
Persistent link: https://www.econbiz.de/10002155289
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->