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Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542

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Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136

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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship

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The dark side of group heterogeneity on a brand-based online community

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Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...

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Business Advancement through Technology Volume I : Markets and Marketing in Transition

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

India -- Chapter 4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis …

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Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation

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Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry

Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 177-195

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Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

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