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~person:"Vrontis, Demetris"
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Strategisches Management
26
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25
Brand management
23
Markenführung
23
Consumer behaviour
14
Konsumentenverhalten
14
Football
12
Fußball
12
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Professional sports
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52
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Vrontis, Demetris
Burmann, Christoph
161
Esch, Franz-Rudolf
130
Baumgarth, Carsten
88
Bruhn, Manfred
86
Meffert, Heribert
84
Hitt, Michael A.
80
Melewar, T. C.
76
Rugman, Alan M.
71
Huber, Frank
68
Ahlert, Dieter
66
Keller, Kevin Lane
62
Tomczak, Torsten
60
Hinterhuber, Hans H.
59
Müller-Stewens, Günter
58
Verbeke, Alain
58
Wiedmann, Klaus-Peter
58
Aaker, David A.
56
Foss, Nicolai J.
52
Whittington, Richard
52
Keuper, Frank
50
Kraus, Sascha
50
Buckley, Peter J.
49
Teece, David J.
48
Balmer, John M. T.
46
Becker, Wolfgang
46
Henry, Craig
46
De Chernatony, Leslie
45
Homburg, Christian
45
Grünig, Rudolf
43
Mintzberg, Henry
43
Horváth, Péter
42
Johnson, Gerry
42
Bang, Nguyen
40
Hunger, J. David
40
Matzler, Kurt
40
Wheelen, Thomas L.
40
Loureiro, Sandra Maria Correia
39
Andersen, Torben Juul
38
Barney, Jay B.
38
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Journal for global business advancement : JGBA
6
Journal of business research : JBR
4
World review of entrepreneurship, management and sustainable development
4
Global business & economics review
3
Journal of transnational management : the official journal of the International Management Development Association
3
Competitiveness review : CR
2
International studies of management and organization
2
Journal of promotion management : JPM
2
The journal of product & brand management
2
Business models for strategic innovation : cross-functional perspectives
1
EuroMed journal of business
1
International journal of entrepreneurship and small business : IJESB
1
International journal of human resource management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of organizational analysis
1
International marketing review
1
Journal for international business and entrepreneurship development
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of family business management : JFBM
1
Journal of global marketing
1
Journal of international management
1
Journal of strategy and management
1
Management decision
1
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
1
Qualitative market research : an international journal
1
Review of managerial science : RMS
1
The annals of business research
1
The journal of brand management : an international journal
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The journal of services marketing
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The marketing review
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ECONIS (ZBW)
52
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1
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
2
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
The antecedents and consequences of Lovemarks : a study of the attitudes and perceptions of football club fans
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Global business & economics review
20
(
2018
)
5/6
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012126543
Saved in:
5
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
6
Football facility and equipment management
Kartakoullis, Nicos L.
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal for global business advancement : JGBA
6
(
2013
)
4
,
pp. 265-282
Persistent link: https://www.econbiz.de/10010336687
Saved in:
7
Contemporary marketing communications framework for football clubs
Thrassou, Alkis
;
Vrontis, Demetris
;
Kartakoullis, Nicos L.
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 278-305
Persistent link: https://www.econbiz.de/10009621079
Saved in:
8
Strategic resource planning for football clubs
Kartakoullis, Nicos L.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009727969
Saved in:
9
The renaissance of Commandaria : a strategic branding presciptive analysis
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for global business advancement : JGBA
4
(
2011
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10009419396
Saved in:
10
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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