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The dark side of group heterogeneity on a brand-based online community

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of global marketing 36 (2023) 4, pp. 303-318

Persistent link: https://www.econbiz.de/10014390287

To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736

Persistent link: https://www.econbiz.de/10014315439

Examining the role of social CRM capability in online marketing communication

Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of marketing communications 29 (2023) 2, pp. 118-136

Persistent link: https://www.econbiz.de/10014232467

Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility

Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393

Persistent link: https://www.econbiz.de/10014318231

The utilisation of digital media for branding start-ups

Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523

Persistent link: https://www.econbiz.de/10014335136

B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

Vrontis, Demetris; Thrassou, Alkis; Amirkhanpour, Monaliz - In: Technological forecasting & social change : an … 124 (2017), pp. 271-282

Persistent link: https://www.econbiz.de/10011899385

Social media and societal marketing : a path for a better wine?

Fiore, Mariantonionetta; Vrontis, Demetris; Silvestri, … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 268-279

Persistent link: https://www.econbiz.de/10011532951

The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online

Vrontis, Demetris; Massoud, Mazen; Dennaoui, Hassan; El … - In: Global business & economics review 26 (2022) 3, pp. 285-313

Persistent link: https://www.econbiz.de/10013193843

New media marketing as a driver of enterprise country of origin (COO) offer in international markets

Vrontis, Demetris; Basile, Gianpaolo - In: International journal of entrepreneurial behavior & research 28 (2022) 5, pp. 1222-1244

Persistent link: https://www.econbiz.de/10013387549

Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment

Thrassou, Alkis (ed.); Vrontis, Demetris (ed.); … - 2022

Chapter 1: Editorial Introduction: Conceptualising Technology Diffusion on Work and Employment -- Chapter 2: Research on Robotic Process Automation: Structuring the Scholarly Field -- Chapter 3: Role of Technology enabled HRM systems in developing Hybrid workplaces: A case study of the...

Persistent link: https://www.econbiz.de/10013465851