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Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency

Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders - In: Journal of retailing and consumer services 28 (2016), pp. 165-170

Persistent link: https://www.econbiz.de/10011434148

The effect of frontline employees' personal self-disclosure on consumers' encounter experience

Andersson, Pernille K.; Gustafsson, Anders; Kristensson, Per - In: Journal of retailing and consumer services 30 (2016), pp. 40-49

Persistent link: https://www.econbiz.de/10011473141

Vision (im)possible? : the effect of in-store signage on customers' visual attention

Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684

Persistent link: https://www.econbiz.de/10010407245

Heuristics and resource depletion : eye-tracking customers' in situ gaze behavior in the field

Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; … - In: Journal of business research : JBR 68 (2015) 1, pp. 95-101

Persistent link: https://www.econbiz.de/10010433161

Let the music play or not : the influence of background music on consumer behavior

Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-560

Persistent link: https://www.econbiz.de/10009655509

Creating brand engagement through in-store gamified customer experiences

Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130

Persistent link: https://www.econbiz.de/10012114145

Let the music play or not: The influence of background music on consumer behavior

Andersson, Pernille K.; Kristensson, Per; Wästlund, Erik; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 553-561

Persistent link: https://www.econbiz.de/10010027209

Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field

Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; … - In: Journal of Business Research 68 (2015) 1, pp. 95-101

When we visit a retail outlet, we go there to complete some type of shopping goal. These goals may be very specific and precisely planned prior to entering the store, or more abstract, and something we think of on the spur of the moment. The stores may display tens of thousands of different...

Persistent link: https://www.econbiz.de/10011077419