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~person:"Wagner, Rafael Luis"
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Wagner, Rafael Luis
Ladeira, Wagner Junior
52
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Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Wagner, Rafael Luis
;
Pacheco, Natália Araújo
;
Basso, Kenny
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 641-652
Persistent link: https://www.econbiz.de/10013275519
Saved in:
2
Name-your-own-price as participative pricing strategy : a review of the literature from 2001-2017
Wagner, Rafael Luis
;
Pacheco, Natália Araújo
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 583-600
Persistent link: https://www.econbiz.de/10012313925
Saved in:
3
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
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