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~person:"Walsh, Gianfranco"
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Walsh, Gianfranco
Esch, Franz-Rudolf
146
Huber, Frank
139
Burmann, Christoph
135
Belk, Russell W.
120
Han, Heesup
119
Bauer, Hans H.
117
Phau, Ian
110
Mattila, Anna S.
107
Herrmann, Andreas
106
Wiedmann, Klaus-Peter
104
Grunert, Klaus G.
101
Bruhn, Manfred
96
Baumgarth, Carsten
95
Dwivedi, Yogesh Kumar
86
Lusk, Jayson L.
86
Gierl, Heribert
85
List, John A.
85
Melewar, T. C.
84
Foxall, Gordon R.
83
Meer, Jonathan
82
Sheth, Jagdish N.
82
Septianto, Felix
81
Loureiro, Sandra Maria Correia
79
Khare, Arpita
78
Usman, Osly
77
Smith, Sarah
75
Grewal, Dhruv
74
Meffert, Heribert
73
Paul, Justin
72
Andreoni, James
71
Bagozzi, Richard P.
71
Huck, Steffen
71
Agarwal, Sumit
70
Verhoef, Peter C.
70
Laroche, Michel
69
Nayga, Rodolfo M.
69
Wansink, Brian
68
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67
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67
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Gottfried Wilhelm Leibniz Universität Hannover
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Marketing : ZFP ; journal of research and management
9
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6
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6
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4
Web 2.0 : neue Perspektiven für Marketing und Medien
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ECONIS (ZBW)
68
Other ZBW resources
5
USB Cologne (EcoSocSci)
2
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1
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
2
The relationship between health- and fitness-related social media use and consumers' disordered eating
Schünemeyer, Vivienne
;
Walsh, Gianfranco
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012389102
Saved in:
3
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
4
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
5
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
6
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
7
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
8
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
9
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
10
Grundlagen des Web 2.0
Kilian, Thomas
;
Hass, Berthold H.
;
Walsh, Gianfranco
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 4-21)
.
2008
Persistent link: https://www.econbiz.de/10003652360
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