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~person:"Walsh, Gianfranco"
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A model of customer-based bran...
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Konsumentenverhalten
52
Consumer behaviour
51
Beziehungsmarketing
27
Relationship marketing
27
Deutschland
18
Germany
18
Brand management
8
Customer satisfaction
8
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8
Markenführung
8
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Messung
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Corporate reputation
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Firmenimage
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Marktforschung
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Brand image
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Cluster analysis
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Clusteranalyse
4
Cultural identity
4
Großbritannien
4
Innovation
4
Kulturelle Identität
4
Markenimage
4
Market segmentation
4
Marketing
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Article
64
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English
45
German
25
Author
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Walsh, Gianfranco
Bruhn, Manfred
192
Huber, Frank
175
Esch, Franz-Rudolf
170
Burmann, Christoph
166
Bauer, Hans H.
150
Farzanegan, Mohammad Reza
149
Homburg, Christian
148
Herrmann, Andreas
134
Han, Heesup
128
Wiedmann, Klaus-Peter
123
Belk, Russell W.
118
Mattila, Anna S.
107
Sheth, Jagdish N.
105
Grunert, Klaus G.
101
Meffert, Heribert
100
Gierl, Heribert
99
Baumgarth, Carsten
98
Kumar, V.
98
Phau, Ian
94
Verhoef, Peter C.
93
Melewar, T. C.
90
Lusk, Jayson L.
85
Ahlert, Dieter
84
Grewal, Dhruv
82
Loureiro, Sandra Maria Correia
79
Usman, Osly
79
Keller, Kevin Lane
78
Tomczak, Torsten
77
Khare, Arpita
76
Foxall, Gordon R.
75
Sattler, Henrik
75
Bagozzi, Richard P.
72
Dwivedi, Yogesh Kumar
72
Rajagopal
72
Thaichon, Park
71
Septianto, Felix
70
Paul, Justin
69
Swoboda, Bernhard
69
Bang, Nguyen
68
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Gottfried Wilhelm Leibniz Universität Hannover
2
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Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business research : JBR
7
European management journal
5
Psychology & marketing
3
Journal of marketing management : MM
2
Journal of service research
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Zeitschrift für Energiewirtschaft : ZfE
2
Academy of Management journal : AMJ
1
British journal of management : BJM
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
Harvard-Business-Manager : das Wissen der Besten
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
International journal of innovation management
1
International journal of markets and business systems
1
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of vacation marketing : an international journal
1
Reputation Management
1
Schriftenreihe Marketing, Management
1
Springer eBook Collection
1
The journal of product & brand management
1
The journal of services marketing
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
1
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1
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
2
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
3
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
4
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
5
Consumer perceptions of luxury brands : an owner-based perspective
Bachmann, Frank
;
Walsh, Gianfranco
;
Hammes, Eva Katharina
- In:
European management journal
37
(
2019
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012063171
Saved in:
6
Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001627882
Saved in:
7
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
8
The impact of service scripts on customer citizenship behavior and the moderating role of employee customer orientation
Nguyen, Helena
;
Groth, Markus
;
Walsh, Gianfranco
; …
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1096-1109
Persistent link: https://www.econbiz.de/10010465120
Saved in:
9
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
10
Perceptions of group versus individual service failures and their effects on customer outcomes : the role of attributions and customer entitlement
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 188-203
Persistent link: https://www.econbiz.de/10011684846
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