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Can political cookies leave a bad taste in one's mouth? : political ideology influences taste
Tal, Aner; Gvili, Yaniv; Amar, Moty; Wansink, Brian - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2175-2191
Persistent link: https://www.econbiz.de/10011773867
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Wine Promotions in Restaurants : Do Beverage Sales Contribute or Cannibalize?
Wansink, Brian; Cordua, Glenn; Blair, Ed; Payne, Collin R. - 2014
A controlled field study of wine promotions in a midpriced chain restaurant generated three key findings: (1) selected … wine recommendations increased sales by 12 percent, (2) food-wine pairing recommendations increased sales by 7.6 percent …, and (3) wine tastings increased sales by 48 percent. In general, 69 to 87 percent of the increase in sales of promoted …
Persistent link: https://www.econbiz.de/10014143495
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How retailers' recommendation and return policies alter product evaluations
Kim, Junyong; Wansink, Brian - In: Journal of retailing 88 (2012) 4, pp. 528-541
Persistent link: https://www.econbiz.de/10009707072
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Predicting the future of consumer panels
Wansink, Brian; Sudman, Seymour - 2009
Persistent link: https://www.econbiz.de/10003794904
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Health halos : how health claims bias calorie estimations and lead to overeating
Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2006 - rev
Persistent link: https://www.econbiz.de/10003406615
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Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van; Pennings, Joost M. E.; Wansink, Brian - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 50-51
Persistent link: https://www.econbiz.de/10008697203
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Do size labels have a common meaning among consumers?
Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010
Persistent link: https://www.econbiz.de/10003933308
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Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van; Pennings, Joost M. E.; Wansink, Brian - In: Journal of marketing 74 (2010) 2, pp. 90-104
Persistent link: https://www.econbiz.de/10003995124
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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142
Persistent link: https://www.econbiz.de/10009559369