Similar Search Results - EconBiz

Expansion Advertising

Wansink, Brian - 2016

Instead of using advertising to generate preference or choice, many versatile, high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. For mature brands, such as Arm & Hammer Baking Soda, A-1 Steak Sauce, or...

Persistent link: https://www.econbiz.de/10014035137

How expansion advertising affects brand usage frequency : a programmatic evaluation

Wansink, Brian; Ray, Michael L. - 1993

Persistent link: https://www.econbiz.de/10000883454

Predicting the future of consumer panels

Wansink, Brian; Sudman, Seymour - 2009

Persistent link: https://www.econbiz.de/10003794904

Health halos : how health claims bias calorie estimations and lead to overeating

Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2006 - rev

Persistent link: https://www.econbiz.de/10003406615

Trying harder and doing worse : how grocery shoppers track in-store spending

Ittersum, Koert van; Pennings, Joost M. E.; Wansink, Brian - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 50-51

Persistent link: https://www.econbiz.de/10008697203

Do size labels have a common meaning among consumers?

Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010

Persistent link: https://www.econbiz.de/10003933308

Trying harder and doing worse : how grocery shoppers track in-store spending

Ittersum, Koert van; Pennings, Joost M. E.; Wansink, Brian - In: Journal of marketing 74 (2010) 2, pp. 90-104

Persistent link: https://www.econbiz.de/10003995124

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142

Persistent link: https://www.econbiz.de/10009559369

Can generic advertising alleviate consumer concerns over food scares?

Messer, Kent D.; Kaiser, Harry M.; Payne, Collin; … - In: Applied economics 43 (2011) 10/12, pp. 1535-1549

Persistent link: https://www.econbiz.de/10009239367

Activism research : designing transformative lab and field studies

Wansink, Brian - In: Transformative consumer research for personal and …, (pp. 67-88). 2012

Persistent link: https://www.econbiz.de/10009259664

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