Similar Search Results - EconBiz

Do Descriptive Menu Labels Bias a Person's Taste?

Wansink, Brian; Painter, James; van Ittersum, Koert - 2017

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Persistent link: https://www.econbiz.de/10014130396

Eating dogfood : examining the relative roles of reason and emotion

Schulze, William Dietrich; Maertens, Annemie; Wansink, Brian - In: Journal of economic behavior & organization : JEBO 92 (2013), pp. 202-213

Persistent link: https://www.econbiz.de/10010198074

Plate size and color suggestibility : the Delboeuf illusion's bias on serving and eating behavior

Ittersum, Koert van; Wansink, Brian - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 20-33

Persistent link: https://www.econbiz.de/10009777169

How expansion advertising affects brand usage frequency : a programmatic evaluation

Wansink, Brian; Ray, Michael L. - 1993

Persistent link: https://www.econbiz.de/10000883454

Predicting the future of consumer panels

Wansink, Brian; Sudman, Seymour - 2009

Persistent link: https://www.econbiz.de/10003794904

Health halos : how health claims bias calorie estimations and lead to overeating

Chandon, Pierre (contributor); Wansink, Brian (contributor) - 2006 - rev

Persistent link: https://www.econbiz.de/10003406615

Trying harder and doing worse : how grocery shoppers track in-store spending

Ittersum, Koert van; Pennings, Joost M. E.; Wansink, Brian - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 50-51

Persistent link: https://www.econbiz.de/10008697203

Do size labels have a common meaning among consumers?

Aydinoglu, Nilufer Z.; Krishna, Aradhna; Wansink, Brian - In: Sensory marketing : research on the sensuality of products, (pp. 343-357). 2010

Persistent link: https://www.econbiz.de/10003933308

Trying harder and doing worse : how grocery shoppers track in-store spending

Ittersum, Koert van; Pennings, Joost M. E.; Wansink, Brian - In: Journal of marketing 74 (2010) 2, pp. 90-104

Persistent link: https://www.econbiz.de/10003995124

Smart shopping carts : how real-time feedback influences spending

Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142

Persistent link: https://www.econbiz.de/10009559369

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