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Strategic marketing : creating competitive advantage
West, Douglas - 2006
Persistent link: https://www.econbiz.de/10004526111
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Does perception matter?: an empirical analysis of donor behaviour
Sargeant, Adrian; West, Douglas; Ford, John - In: The service industries journal 24 (2004) 6, pp. 19-36
Persistent link: https://www.econbiz.de/10006240437
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ARTICLES - Advertising Agency Philosophies and Employee Risk Taking
West, Douglas; Ford, John - In: Journal of advertising : official publication of the … 30 (2001) 1, pp. 77
Persistent link: https://www.econbiz.de/10008119742
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Strategic marketing : creating competitive advantage
West, Douglas; Ford, John; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004953528
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas; Magnini, Vincent P.; … - In: Review of marketing research 7 (2010), pp. 1-18
Persistent link: https://www.econbiz.de/10009957648