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~person:"West, Douglas C."
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Advertising
11
Werbung
9
Creativity
7
Kreativität
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6
Marketing
4
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English
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West, Douglas C.
Ford, John B.
141
Polonsky, Michael Jay
111
Magnini, Vincent P.
78
Polonsky, Michael J.
64
LaTour, Michael S.
55
Polonsky, Michael
38
West, Douglas S.
36
West, Douglas
30
Ford, John
25
Eckert, Andrew
23
Merchant, Altaf
21
Honeycutt, Earl D.
14
Sargeant, Adrian
14
Vocino, Andrea
13
Grau, Stacy Landreth
12
Karande, Kiran
12
Latour, Michael S.
12
Ferdous, Ahmed Shahriar
11
Waller, David S.
11
Gupta, Samir
10
LaTour, Kathryn A.
10
Carlson, Les
9
Henthorne, Tony L.
9
Crotts, John C.
8
Garma, Romana
8
Honeycutt Jr, Earl D.
8
Miles, Morgan P.
8
Robertson, Nichola
8
Krishen, Anjala S.
7
Lindsey, Robin
7
Uysal, Muzaffer
7
Zehrer, Anita
7
Ibrahim, Essam
6
Mottner, Sandra
6
Prendergast, Gerard
6
Singal, Manisha
6
Thelen, Shawn
6
Thelen, Shawn T.
6
Caruana, Albert
5
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Journal of advertising research
11
Journal of marketing management : MM
4
Journal of business research : JBR
3
European journal of marketing : EJM
2
Journal of advertising
2
Journal of electronic commerce research : JECR
2
Psychology & marketing
2
Advertising theory
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of production economics
1
International journal of purchasing and materials management
1
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Journal of Business Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of general management
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Psychology & Marketing
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The Sage handbook of advertising
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ECONIS (ZBW)
28
OLC EcoSci
14
Other ZBW resources
3
RePEc
2
USB Cologne (EcoSocSci)
1
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1
Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
Saved in:
2
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
Saved in:
3
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
4
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
5
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
; …
-
2022
-
Fourth edition
Persistent link: https://www.econbiz.de/10013480435
Saved in:
6
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
7
Creativity and risk theories of advertising
West, Douglas C.
- In:
Advertising theory
,
(pp. 212-226)
.
2012
Persistent link: https://www.econbiz.de/10009524168
Saved in:
8
The 2012 "journal numbers" : answers to common queries
West, Douglas C.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 129-130
Persistent link: https://www.econbiz.de/10009778486
Saved in:
9
How far is too far? : the antecedents of offensive advertising in modern China
Prendergast, Gerard
;
Cheung, Wah-leung
;
West, Douglas C.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 484-495
Persistent link: https://www.econbiz.de/10003797945
Saved in:
10
Practitioner and customer views of advertising creativity : same concept, different meaning?
West, Douglas C.
;
Kover, Arthur J.
;
Caruana, Albert
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 35-45
Persistent link: https://www.econbiz.de/10003808075
Saved in:
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