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The propensity to continue service internationalization : a model of planned behavior

Pauwels, Pieter; Patterson, Paul G.; Ruyter, Ko de; … - 2003

Persistent link: https://www.econbiz.de/10001794060

In Chains? Automotive Suppliers and Their Product Development Activities

Corswant, F. von; Wynstra, J.Y.F.; Wetzels, M. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003

A conceptual framework is developed and tested in which supplier downstream position in the supply chain, supplier innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity. Using partial least squares (PLS), we analyze the...

Persistent link: https://www.econbiz.de/10005288849

The Role of Attitude Strength in Marketing Intelligence Use Concerning Customer Satisfaction

Birgelen, M. van; Ruyter, K. de; Wetzels, M. - Eindhoven Centre for Innovation Studies (Ecis), … - 2001

Persistent link: https://www.econbiz.de/10010836497

Exploring the Preference Structure for Online and Traditional Retail Formats

Keen, C.; Wetzels, M. - Eindhoven Centre for Innovation Studies (Ecis), … - 2001

Persistent link: https://www.econbiz.de/10010836518

Customer evaluations of after-sales service contact modes: An empirical analysis of national culture�s consequences

Birgelen, M. van; Ruyter, K. de; Jong, de A.; Wetzels, M. - Eindhoven Centre for Innovation Studies (Ecis), … - 2001

Persistent link: https://www.econbiz.de/10010836560

The dynamics of the service delivery process: A value-based approach

Ruyter, K.de; Wetzels, M.; Lemmink, J.; Mattsson, J. - In: International journal of research in marketing : IJRM ; … 14 (1997) 3, pp. 231-244

Persistent link: https://www.econbiz.de/10006204611

Commitment in auditor-client relationships: Antecedents and consequences

Ruyter, K.De; Wetzels, M. - In: Accounting, organizations and society : an … 19990, pp. 57-76

Persistent link: https://www.econbiz.de/10006075182

MARKETING Marketingmanagers komen van Venus, financie͏̈le managers komen van Mars - Relatiemarketing is inmiddels zowel in de marketingtheorie als in de praktijk een begrip geworde...

Ruyter, K.de; Wetzels, M. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 72 (1998) 3, pp. 106-115

Persistent link: https://www.econbiz.de/10006308391

MARKETING Van accountant naar account manager - Het ontwikkelen en onderhouden van relaties met clie͏̈nten is in de huidige accountancy-markt van groot belang. Daarbij speelt betro...

Ruyter, K.de; Wetzels, M.; Thijssen, M. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 71 (1997) 10, pp. 531-541

Persistent link: https://www.econbiz.de/10006312027