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~person:"Wiedmann, Klaus-Peter"
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German
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Wiedmann, Klaus-Peter
Esch, Franz-Rudolf
129
Burmann, Christoph
125
Baumgarth, Carsten
90
Melewar, T. C.
73
Meffert, Heribert
65
Keller, Kevin Lane
60
Huber, Frank
59
Bruhn, Manfred
54
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
37
Schmidt, Holger J.
37
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Ko, Eunju
30
Christodoulides, George
29
Guzman, Francisco
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Herrmann, Andreas
26
Langner, Tobias
26
Völckner, Franziska
26
Aaker, David A.
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketing, Management
8
The journal of brand management : an international journal
4
Schriftenreihe Marketing Management
3
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
2
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Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
2
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
4
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
5
Modifikation automobiler Produktmarken zur Strukturierung von Sonderausstattungen : ein markenorientierter Ansatz zur Gestaltung der Produktstruktur
Beck, Christian
-
2017
Persistent link: https://www.econbiz.de/10011793376
Saved in:
6
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
7
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
8
Skizzen zu einem repuations-zentrierten Controlling des Corporate Brand Management (CBM)
Wiedmann, Klaus-Peter
-
2013
Persistent link: https://www.econbiz.de/10010339976
Saved in:
9
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
Saved in:
10
Markenmanagement bei Mergers & Acquisitions in der Energiewirtschaft unter besonderer Berücksichtigung der Post-Merger-Integration
Wiedmann, Klaus-Peter
;
Peuser, Martina
;
Fischer, André
-
2004
Persistent link: https://www.econbiz.de/10002485199
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