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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
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Wiedmann, Klaus-Peter
Han, Heesup
124
Belk, Russell W.
114
Mattila, Anna S.
108
Phau, Ian
107
Grunert, Klaus G.
103
Huber, Frank
94
Heckman, James J.
91
Usman, Osly
90
Lusk, Jayson L.
85
Foxall, Gordon R.
84
Herrmann, Andreas
83
Bagozzi, Richard P.
81
Bauer, Hans H.
81
Gierl, Heribert
81
Khare, Arpita
78
Sheth, Jagdish N.
77
Loureiro, Sandra Maria Correia
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Septianto, Felix
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Nayga, Rodolfo M.
71
Agarwal, Sumit
70
Dwivedi, Yogesh Kumar
70
Stavins, Joanna
67
Laroche, Michel
66
Chen, Xi
64
Wansink, Brian
64
Ashkanasy, Neal M.
63
Walsh, Gianfranco
62
Bruwer, Johan
61
Paul, Justin
61
Pelsmacker, Patrick de
58
Jang, Soocheong
57
Verhoef, Peter C.
57
Janssen, Maarten C. W.
56
Siddiqui, Danish Ahmed
56
Thøgersen, John
56
Cobb-Clark, Deborah A.
55
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55
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6
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Luxury marketing : a challenge for theory and practice
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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The Oxford handbook of luxury business
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Development of a measurement concept for sensory perception and investigation of the relationships with marketing-related performance indicators
Haase, Janina
-
2019
Persistent link: https://www.econbiz.de/10012019241
Saved in:
2
Positionierung zwischen Emotionalität und Rationalität
Wiedmann, Klaus-Peter
;
Bausback, Nadine
-
2006
Persistent link: https://www.econbiz.de/10003726339
Saved in:
3
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
4
The sources of the many faces of consumer smartphone attachment : a value-in-use perspective
Sohn, Stefanie
;
Karampournioti, Evmorfia
;
Wiedmann, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1399-1412
Persistent link: https://www.econbiz.de/10013329335
Saved in:
5
Brand hate, rage, anger & co. : exploring the relevance and characteristics of negative consumer emotions toward brands
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Labenz, Franziska
- In:
Journal of business research : JBR
152
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013493952
Saved in:
6
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
7
Der Einfluss von Kundenrezensionen im Internet auf das
Konsumentenverhalten
am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Friedlandt, Jens
-
2008
Persistent link: https://www.econbiz.de/10003861642
Saved in:
8
Das Internet als Informations- und Buchungsmedium bei der privaten Urlaubsreise - State of the Art aktueller Online-Reisebuchungen
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Wagenknecht, Annett
-
2009
Persistent link: https://www.econbiz.de/10003862804
Saved in:
9
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
10
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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